We curate entertainment experiences like no other. Focused on delivering unique, iconic, unforgettable entertainment solutions for corporate events, product launches, brand and influencer events, private events, and weddings. We host the most extensive range of live music and non-music entertainment across New South Wales, Victoria and Queensland. We’d love to assist with making your event shine with perfectly paired entertainment suited to your event objectives.
Meet our experts


Our Founder

Krystie Steve

Krystie is our passionate and industrious founder who started out as a professional vocalist. Krystie has since gone on to establish The Play Agency as one of the most reliable and successful event agencies in Australia. With a wealth of knowledge and experience, Krystie challenges the event and entertainment boundaries and pushes the company to its limits in making the most spectacular events and entertainment experiences.

Entertainment Manager
Chantelle Mullin-Doyle
Chantelle, our entertainment manager, has been captivated by the beauty of the performing arts and has had a lifelong dedication to bringing art to life. She has worked with some of Broadway and West End’s most influential directors and choreographers and is renowned for her ambitious imagination and diverse projects. Her enthusiasm for entertainment is infectious, making her a highly trusted professional in this industry.

Head of Sales and Partnerships

Ashleigh Cooper

Ashleigh, our incredible award-winning event leader, drives sustainable, long-lasting and prosperous relationships with our dedicated clients with an impressive twelve years of experience in the industry. She possesses invaluable insight and creativity within the event and entertainment space, producing high-level events and experiences for some of the most prestigious clients. Her drive and skill is second to none.


Why Us

We curate exceptional entertainment experiences for every type of event; Corporate Events, Weddings, Product/Influencer Events, and Private Events. With over 40 years of knowledge, 400 entertainment offerings across 30 categories. We bring the most creative ideas to your party with the most extensive roster of entertainment across Australia.

Let us make your event iconic.

Corporate Events
Iconic entertainment and wow factor ideas

Some of Our clients


Hear from our clients


Instagram Feed

Get a sneak peek into the most amazing events – Visit our IG page for on-demand content of all our events! (reels, live videos and instant images)

Enquire now

Let’s make this simple. Fill in your contact details and we’ll do the rest. We can’t wait to chat about your iconic event.

Krystie Steve

Krystie Steve is a dynamic and multi-faceted individual who has left an indelible mark on both the music and business industries. With her roots as a professional vocalist, Krystie’s journey began in the vibrant world of music and entertainment. Her talents took her across borders, as she traveled to America to write and record music, honing her skills as a professional singer.


However, Krystie’s innate passion for business soon emerged, propelling her into a new realm of entrepreneurship. Recognizing the untapped potential, she founded The Play Agency, an entertainment and events company that swiftly established itself as the pinnacle of prestige in Sydney. Under Krystie’s astute leadership, The Play Agency evolved beyond entertainment, offering comprehensive event solutions that exceeded clients’ expectations.


Krystie’s natural aptitude for leadership and her entrepreneurial spirit have driven her to continually explore new avenues for growth and success. With a keen eye for innovation and an unwavering dedication to excellence, she has transformed The Play Agency into a powerhouse that goes beyond traditional entertainment offerings.


In addition to her remarkable achievements in the business world, Krystie’s creative vision has led her to venture into other realms of entrepreneurship. She has successfully diversified her portfolio and expanded her business ventures, exploring opportunities beyond the entertainment industry.

Chantelle Mullin-Doyle

Chantelle is an extraordinary talent whose passion for entertainment and the arts has been evident since a very young age. Her journey began at the tender age of 3 when she discovered her love for dance. With an unwavering dedication to her craft, Chantelle pursued her dreams and went on to graduate with an Advanced Diploma in Dance Performance and Music Theatre.

Eager to explore new horizons and challenge herself, Chantelle embarked on a remarkable adventure to the United States. There, she embraced the opportunity to work as a performer and Production Cast Manager for Carnival Cruise Line, one of the leading names in the entertainment industry. For 11 incredible years, Chantelle graced the stage with her exceptional talent, captivating audiences from around the world.

As a Production Cast Manager, Chantelle not only showcased her immense talent but also took on the responsibility of managing and mentoring performers from across the globe. Her commitment to excellence and her ability to create unforgettable experiences for thousands of guests every week solidified her reputation as a true professional.

Throughout her career, Chantelle had the privilege of collaborating with some of the finest choreographers and directors from West End and Broadway, honing her skills and enriching her artistic vision. She thrives on the challenge of bringing large-scale productions to life, utilizing her expertise to create mesmerizing and immersive experiences for audiences.

With her boundless energy, creativity, and unwavering passion, Chantelle is poised to bring dreams to life.

Ashleigh Cooper

Ashleigh is a highly accomplished and acclaimed industry leader, boasting a wealth of experience and a holistic perspective. Throughout her career, she has demonstrated exceptional abilities in establishing and accelerating successful sales, events, and customer service teams across multiple renowned hospitality groups. With an entrepreneurial spirit, Ashleigh founded an events department as an in-house corporate and directed key accounts within the supplier network.

Ashleigh’s professional agility, adaptability, and resilience are evident in her approach to challenges, as she fearlessly embraces growth opportunities with a growth mindset. Her unwavering dedication to excellence and her commitment to fostering high-performing teams have led to remarkable success. Through her visionary leadership, she has transformed organizational culture, promoting unified engagement and ensuring that purpose remains at the heart of every endeavor.

As a collaborative leader, Ashleigh values clarity of expectations, continuous improvement, and championing behavior-led success. She understands the importance of effective communication and inspires her teams to reach new heights, consistently exceeding expectations.

With her passion, effectiveness, and proven track record of success, Ashleigh continues to make a significant impact on the industry. Her leadership and drive for excellence are truly inspirational, leaving an indelible mark on the organizations and individuals she works with.